Tuesday, October 25, 2016
  • Friday, Jan. 5, 2001
Prodn. Forecast: Proactive & Passive

In a sense, the posture of the spot production community in 2001 may parallel two extreme views of the consumer in the evolving convergent media marketplace. On one hand, there's the passive TV viewer who after a hard day on the job isn't all that anxious to interact with his or her home...

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