Procter & Gamble Pumps Up Ad Spending By More Than $1 Billion In Past Year
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Dan Sewell, Business Writer
Procter & Gamble Co.'s fourth-quarter net income fell 12 percent, as the consumer products maker unleashed a company-record advertising blitz to promote new versions of Gillette shavers, Pampers diapers, Crest toothpaste and Pantene shampoo.
P&G said sales rose 5 percent and...
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