Wednesday, October 26, 2016
  • Friday, May. 14, 2004
Pre-Vis For A Saner, More Exciting Spotworld

With today's commercials having more visual effects and less time for prep, pre-visualization is key to the success of the spot. Pre-vis is simple—it is no different than prepping for a live-action shoot and should be as commonplace.

That said, there are still many people in our industry...

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