Tuesday, February 20, 2018
  • Wednesday, Sep. 10, 2014
POV: Reflections on 30 Years in the Direct Response TV Ad Industry

Having recently been inducted into the Direct Response (DR) Hall of Fame, I’ve begun to reflect on my three decades of “Asking for the Order.” Thirty years ago  (June 1984) the FCC deregulated broadcast TV commercial time limits. Thirty years ago this coming...

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