Friday, October 21, 2016
  • Friday, Oct. 29, 2010
POV: A Guide To Matching The Right Song To Your Brand Message

In today's advertising business, it is commonplace for brands to incorporate songs into their ad campaigns. In the past, countless brands developed jingles, which, in and of themselves were quite often highly memorable, but weren't fully realized songs. Now, while jingles are still widely used,...

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