Friday, April 20, 2018
  • Monday, Sep. 12, 2016
Piccirillo, Pearson Launch Yard Dog; Shop Opens With 6 Directors
Joe Piccirillo
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Executive producers Joe Piccirillo and Beth Pearson have teamed to launch Yard Dog TV, a production company and “creative incubator” focused on producing advertising content. Based in Los Angeles, the company debuts with a roster of six directors--Tom De Cerchio, Mark Dektor, Ron Hamad, Vic Huber, Alexander Paul and Joe Windsor-Williams--and plans to pursue creative opportunities across the U.S. and internationally. 

Piccirillo was EP/partner at Original while Pearson had most recently been freelancing. Piccirillo brought over with him from Original to Yard Dog TV directors De Cerchio, Dektor, Hamad and Windsor-Williams. Huber had most recently been with Aero Film. Paul’s last U.S. company affiliation was Recommended Media.

Piccirillo and Pearson bring a wealth of experience to their new venture. After beginning his career as a director and cinematographer, Piccirillo became an executive producer and has helped guide the careers of both established and emerging commercial directors while collaborating with many of the country’s top advertising agencies.

Pearson offers a deep background as an executive producer and top line producer, and brings invaluable knowledge of the current marketplace of emerging formats. Her credentials in automotive advertising are particularly strong, including work for Jaguar, Ford, Lexus, Toyota, Chrysler, RAM, Infiniti and Nissan. “

Yard Dog’s directors offer a diversity of experience, aesthetics and skill sets. De Cerchio is a comedy performance specialist. Dektor is a director/cameraman who works masterfully with documentary style material, real people and testimonial. Hamad is a visual storyteller with a gift for capturing natural and emotional moments.  Huber is a director/cameraman with extensive credits with top automotive brands. Paul is an acclaimed international director specializing in both automotive and visual storytelling.  Windsor-Williams is a photographer turned director whose imagery is noteworthy for its luxury style and superlative artistic execution in the automotive arena.