Monday, October 24, 2016
  • Thursday, Jan. 21, 2016
Phyllis Koenig, Steve Wi Launch R A U C O U S Content
Steve Wi (l) and Phyllis Koenig
  • HOLLYWOOD, Calif.
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Industry veterans Phyllis Koenig and Steve Wi have launched Hollywood-based production company R A U C O U S Content. Koenig and Wi had previously been at Über Content as, respectively, co-founder/exec producer and sr. EP/managing director.

The R A U C O U S roster of directors includes Ben Callner, Ryan Ebner, Keith Ehrlich, Adam Gunser, Chris Hooper, Paul Iannacchino, Rachel McDonald, Matt Shakman and Daniel Strange. The production house’s endeavors will include high-end spots and longer format films.

R A U C O U S is represented by Lisa Houck of Salon Reps on the West Coast, Katy Richter and Heather Guillen of The Standard Society in the Midwest, and Jared Shapiro of Moustache on the East Coast.

Koenig and Wi bring to their new venture a track record of collaboration with leading ad agencies including Wieden+Kennedy, Deutsch, Droga5, The Martin Agency, BBDO, 72andSunny, and Periera & O’Dell.

“At R A U C O U S, we’re building a culture where our directors are encouraged to be collaborative with one another,” said Koenig.  “My focus is on the fusion of idea and execution in content, with the goal always of being more entertaining, more thoughtful and relevant, and ultimately more compassionate in our larger views.”