Friday, February 23, 2018
  • Tuesday, Aug. 3, 2004
P&G Unveils New Ad Buy Strategies

NEW YORK—Procter & Gamble (P&G), one of the nation's leading advertisers, announced major changes to the agencies that plan and carry out its media strategy.

Like a lot of other major advertisers, Cincinnati-based P&G has been concerned by how today's fragmenting TV...

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