Friday, February 23, 2018
  • Tuesday, Aug. 3, 2004
P&G Unveils New Ad Buy Strategies

NEW YORK—Procter & Gamble (P&G), one of the nation's leading advertisers, announced major changes to the agencies that plan and carry out its media strategy.

Like a lot of other major advertisers, Cincinnati-based P&G has been concerned by how today's fragmenting TV...

This content is archived. The full version is only available to SHOOT members.

CLICK HERE TO PURCHASE MEMBERSHIP

Memberships can be purchased for as little as $14.95 per month and can be cancelled at any time. In addition to SHOOT archives access SHOOT membership includes:

  • My SHOOT cv Profile with 1 Reel up to 10 videos (live profile example)
  • Access all SHOOT Magazine PDFs
  • SHOOT Print Magazine subscription
  • Management area for all SHOOT digital publications
  • Personal NewsRoom
  • Official PDF Version
  • Coming Soon -  Talent recruitment postings for projects and jobs in film, TV, commercials, etc.

Note: If you are already a paid SHOOT member please login here.