Saturday, October 22, 2016
  • Friday, Mar. 21, 2003
Peter Sealey Predicts TV Spot Demise

Is the :30 commercial on the verge of becoming extinct? Peter Sealey, Ph.D., certainly thinks so, and he made his case during a provocative presentation at the Association of National Advertisers' (ANA) 2003 Television Advertising Forum, which was held on March 13 at the Plaza Hotel, New York...

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