- Monday, Apr. 4, 2016
- NEW YORK
Pete Johnson has been named to serve as executive creative director at Deutsch New York. Joining in June, Johnson currently serves as Arnold's creative co-lead, executive creative director, in the Boston office. A highly awarded creative, he’s worked on an array of brands including Progressive, Sony, Jack Daniels, New Balance, Carnival and Truth.
Deutsch NY CEO Val Di Febo described Johnson as "an idea-driven creative with a focus on craftsmanship and his mixed-media approach make him a seamless fit for our clients and us." Johnson's appointment as ECD was announced jointly by DiFebo and Deutsch North American chief creative officer Pete Favat.
“Deutsch is on a tear. Great people doing great work,” noted Johnson. "It’s what it is all about and I can’t wait to be part of it.”
Johnson has been with Arnold for over three years, and prior to that he was at LBi New York where he helped transform the creative merger of independent agencies such as Icon Nicholson, Syrup, Lost Boys and Special Ops into one digitally focused, unified creative shop. He also held stints as a creative director at Tribal DDB and a senior copywriter at Ogilvy & Mather and MRM.