- Wednesday, Jun. 14, 2017
- NEW YORK
Per Pedersen has been appointed global creative chairman of Grey. He served most recently as chairman of the Grey Global Creative Council, a role he will continue to perform.
James R. Heekin III, chairman/CEO of Grey Group, said, “Under Per’s leadership, our senior global creative leaders have delivered cutting-edge work--big ideas across disciplines--that have broken new ground in brand experience and helped forge our reputation for ‘Famously Effective’ creativity.”
Pedersen serves as Grey’s global creative evangelist, strengthening the agency’s creative culture and the quality of work across the network. He works closely with regional and local CEOs to recruit world-class talent and promote the work.
In his expanded new role, Pedersen will foster closer cooperation between the Grey Global Creative Council and the agency’s Strategic Planning and Digital Activation Councils to champion creativity across disciplines worldwide.
Pedersen has been with Grey for more than 25 years. He is co-founder of Uncle Grey in Denmark and has served as chief creative officer of Grey Germany. Since 2010, he has been based in New York first as deputy worldwide chief creative officer and a global leader on Febreze, and later as chairman of the Grey Global Creative Council which has achieved record performances at Cannes.
With over 500 awards, including 67 Cannes Lions, he ranks among the most recognized creative leaders in the industry and has served on prestigious award show juries from Cannes to the Clios.