Friday, February 23, 2018
  • Wednesday, Feb. 6, 2008
Parity With Television Data Documents Online Ad Growth
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The Yankee Group's 2007 Online Advertising Forecast, released in December, included an interesting segment called "Parity with Television" that compared spending per viewer/user. The study found that in 2006 advertisers spent an average of $276.40 for...

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