Friday, October 19, 2018
  • Monday, Aug. 8, 2016
Olympic Marketing Rules Making It Tougher For Smaller Brands
  • NEW YORK (AP)
  • --

The Olympics are full of stories of underdogs triumphing against the odds for athletic glory. But in the case of Olympic marketing, smaller brands are finding it tough to prevail amid strict rules.

Sponsors such as Visa, Samsung and Coca-Cola pay hundreds of millions of dollars to be...

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