Wednesday, October 26, 2016
  • Friday, Sep. 24, 2004
No Redheads On Radio

My partner, Joe Barone, calls radio the redheaded stepchild of advertising. Now, I never understood that because there are no redheads on radio, but after 15 years of writing and producing radio ads, I think I finally know what he means.

When you do a TV ad, you get to go to L.A., pretend...

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