Saturday, October 20, 2018
  • Friday, Sep. 2, 2016
Nintendo's Marketing Coup At Rio Games Came Sans A Paid Sponsorship
  • TOKYO (AP)
  • --

How much did Nintendo pay to land that dream marketing opportunity at the Rio Olympics closing ceremony, where Japan’s prime minister popped out dressed as the red-hatted plumber Super Mario?

Zero.

The Japanese video game maker behind “Pokemon” and “Zelda” got the coveted stage...

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