Tuesday, October 25, 2016
  • Thursday, Jul. 13, 2006
Nielsen's Shift In Audience Measurement Methodology Carries Spot Implications
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As digital video recorders and spot zapping become more prominent in today's media landscape, the need for commercials to be entertaining and/or relevant in order to hold audience is arguably greater than ever. Now word is that TV viewership ratings measurement service Nielsen will adopt a...

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