Tuesday, February 20, 2018
  • Friday, Oct. 29, 2004
Nielsen Tracks Jeep Brand In Video Game Road Test

Nielsen Entertainment and Activision, which partnered this year to develop tools for measuring the effectiveness of product placement in video games, have enlisted the Chrysler Group to help them test their methodology. Activision and Nielsen will create a panel of as many as 300 gamers, ages 13...

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