Saturday, October 22, 2016
  • Friday, Oct. 29, 2004
Nielsen Tracks Jeep Brand In Video Game Road Test

Nielsen Entertainment and Activision, which partnered this year to develop tools for measuring the effectiveness of product placement in video games, have enlisted the Chrysler Group to help them test their methodology. Activision and Nielsen will create a panel of as many as 300 gamers, ages 13...

This content is archived. The full version is only available to SHOOT members.


Memberships can be purchased for as little as $14.95 per month and can be cancelled at any time. In addition to SHOOT archives access SHOOT membership includes:

  • My SHOOT cv Profile with 1 Reel up to 10 videos (live profile example)
  • Access all SHOOT Magazine PDFs
  • SHOOT Print Magazine subscription
  • Management area for all SHOOT digital publications
  • Personal NewsRoom
  • Official PDF Version
  • Coming Soon -  Talent recruitment postings for projects and jobs in film, TV, commercials, etc.

Note: If you are already a paid SHOOT member please login here.