Sunday, October 23, 2016
  • Wednesday, Dec. 19, 2007
Nielsen Offers Online BuzzMetrics Data For Super Bowl Ads
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A Super Bowl ad runs for 30 seconds during the game on TV but has a broader impact online and Nielsen has responded with research that will track what the company calls the "online buzz."
    "The Super Bowl ad is more than an ad buy, it's an event," said Pete Blackshaw, executive VP of...

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