• Wednesday, Jun. 22, 2016
Nielsen Looks To Sell Ad Agencies, TV Execs On Casting Analytics
  • NEW YORK (AP)
  • --

Ashton Kutcher as a television morning show host? Aaron Paul as an advertising spokesman for hybrid automobiles?

Those are two of the ideas suggested by a new analytics tool unveiled by the Nielsen company Wednesday, one that it believes can provide scientific rigor to decisions on how to...

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