Tuesday, October 25, 2016
  • Friday, Jun. 7, 2013
New Initiative: Tribo Skate Magazine's "Brave Peruke" From DDB Brasil

In order to get street skaters to wear helmets, DDB Brasil created an initiative designed to appeal to their sense of style. Current research finds that only about 1 in 10 lovers of the sport on average use safety equipment. That's because, for them, there's...

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