Saturday, February 24, 2018
  • Wednesday, Nov. 22, 2006
Neurofocus Research Reveals Ineffectiveness Of Pre-rolls
  • --

Pre-roll ads that play in front of videos generate distracted suppression instead of focused attention, according to research done by Neurofocus, a year-old Berkeley, CA neuroscience research firm.
    "That's what you get when you're anxiously...

This content is archived. The full version is only available to SHOOT members.


Memberships can be purchased for as little as $14.95 per month and can be cancelled at any time. In addition to SHOOT archives access SHOOT membership includes:

  • My SHOOT cv Profile with 1 Reel up to 10 videos (live profile example)
  • Access all SHOOT Magazine PDFs
  • SHOOT Print Magazine subscription
  • Management area for all SHOOT digital publications
  • Personal NewsRoom
  • Official PDF Version
  • Coming Soon -  Talent recruitment postings for projects and jobs in film, TV, commercials, etc.

Note: If you are already a paid SHOOT member please login here.