Sunday, November 18, 2018
  • Friday, Aug. 12, 2016
NBC's Lazarus Says Olympics Are Big Hit On Ad, Audience, Streaming Fronts
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The chief of NBC Sports said Thursday the Rio Games are a huge hit and that he doesn't anticipate having to make concessions to advertisers.

While NBC's prime-time viewership for the Rio games hasn't reached the levels of London 2012, the dip has been offset by increases in people...

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