- Thursday, Oct. 13, 2016
- LOS ANGELES
Boutique commercial production company Native Content has signed director Tony Franklin for U.S. representation.
Franklin’s advertising career began at Target where he served as an in-house art director while also directing music videos and documentary shorts on the side. His shorts were well received including Miss Monroe and Derby Man which were both shortlisted for Best Documentary at the One Screen Film Festival; Miss Monroe and Legends of the Isles have also been featured on The Atlantic. After a decade at Target, Franklin decided to pursue directing full-time and quickly earned success as a freelance commercial director, working with agencies such as Leo Burnett and BBDO to create spots for BMW, Pizza Hut, Purina Dog Chow, Hormel, Gatorade, The Florida Lottery, and others. He recently wrapped a shoot with Olympic gold medalist Simone Biles that will air in the coming weeks, and a new docu short The St. Paul Kid will appear on The Atlantic.
Native marks Franklin’s first formal commercial representation. He joins a company roster which includes Ben Jacks, Eivind Holmboe, Iain Mackenzie, Rich Lee, Russ Lamoureux, The Cronenweths and Tom Dey.