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  • Wednesday, May. 4, 2016
Native Content Signs Director Iain Mackenzie
Iain Mackenzie
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Director Iain Mackenzie has joined the roster of Native Content for global representation. He was previously handled worldwide by The Sweet Shop.

The prolific Mackenzie is known for his stunning visuals both as a cinematographer and director, with clients including Coors Light, The Home Depot, Lexus, Visa, Campbell’s, Mercedes, McDonald’s, PNC Bank, Dow and Subaru. His work ranges from dramatic to humorous and linear to surreal, always anchored by a firm sense of story and atmosphere.

Born and raised in the U.K., Mackenzie earned a degree in photographic arts and film from Polytechnic of Central London (PCL) and cut his teeth as a cinematographer before entering into directing. A passion for craft and a talent for multitasking led Mackenzie to establish himself as both a DP and director, lensing his own projects. Building a successful career across Europe, Australia (where he is a member of the Australian Cinematographers Society), and the U.S., Mackenzie has earned assorted awards including Cannes Lions, D&AD Pencils, and London International Advertising Awards.

“Iain knows the craft of filmmaking inside and out, and his skills as a cinematographer and director are unparalleled,” said Native founder Tomer DeVito. “He has the ability to tell a complete story within every single frame. I’ve known Iain for fourteen years, and have admired his work for even longer.”

Mackenzie joins a Native Content talent roster which includes Ben Jacks, Iain Mackenzie, Rich Lee, Russ Lamoureux, The Cronenweths, The Work, and Tom Dey.