Wednesday, September 28, 2016
  • Friday, May. 21, 1999
MUSIC AND SOUND DESIGN/SPRING EDITION: Sounds Like Teen Spirit

For many a spot these days, finding the right music can be the difference between being hip or being hokey, between tapping into a target audience's psyche, or missing the point completely.

Agencies are going the extra mile to find the right sound, resulting in, among other things, the...

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