- Tuesday, May. 17, 2016
Rob Hodgson has joined MPC LA as VFX creative director for its advertising division. An accomplished VFX supervisor and artist, Hodgson has amassed a body of work that includes Ang Lee’s Oscar and BAFTA award-winning Crouching Tiger, Hidden Dragon (for which Hodgson received a BAFTA nomination for visual effects), and noted commercials such as Kia’s “Dream Car,” GE’s “Ideas Are Scary” (both directed by Noam Murro) and Jell-O’s “Comb Over” (directed by Ulf Johansson). Hodgson joins CD Paul O’Shea to lead the MPC LA VFX team behind recent work such as Nike’s “The Conductor,” Gatorade’s “The Dribble Effect” and Call of Duty: Black Ops 3’s “Seize Glory.”
In addition, MPC LA has promoted Casey McIntyre from art director to creative director of content production arm MPC Creative. She joins CD Eric Anderson leading the division’s directorial, design and animation team. McIntyre has been integral most recently to projects such as Faraday Future’s brand launch film for CES 2016 and main-on-end titles for Sony Pictures’ feature film Goosebumps.
Hodgson’s career spans over two decades and continents designing and executing VFX for feature films, commercials, music videos and film trailers. Additional highlights of his film work are Oscar-winning American Beauty (directed by Sam Mendes), X-Men: First Class (Matthew Vaughn) and Inception (Christopher Nolan), as well as commercials for Visa, BMW, Apple, Guinness, DirecTV, Vizio and Nike, and music videos such as “Get Like Me” for David Banner feat. Chris Brown. Hodgson began his career in VFX at MPC London, and has also worked with such shops as Method NY/LA, Brickyard VFX, Double Negative and Hydraulx, and film studios such as Disney, Fox and Sony Pictures Classics. Hodgson’s creative collaborations extend to a cross section of A-list directors, among them Paul Haggis, Henry-Alex Rubin, Sam Bayer, Dante Ariola and Reynald Gresset. Hodgson joins MPC as it readies for a move this summer to a new state-of-the-art 25,000-square-foot studio in Culver City.
As art director at MPC Creative for the past four years, McIntyre has credits that include Microsoft’s “HoloLens,” Nike’s “Game On” and Deutsche Telekom’s “Heartbeat.” As director her work includes brand idents for China Movie Media Group and commercials for Sketchers. She began her career in Sydney at Resolution Design and later Fin Design + Effects. In 2008 she moved to Los Angeles and joined Motion Theory as sr. designer for three years, before landing at MPC in 2012.