Friday, October 28, 2016
  • Friday, Oct. 22, 2004
Media Buyer Ups 2004 Forecast Despite Economy

Worldwide media buyer ZenithOptimedia said that full-year advertis- ing spending in the United States will end up slightly high-er than it predicted earlier this year, despite a lagging econo-my.

Zenith inched its 2004 forecast of U.S. ad growth in major media—TV, radio, print, outdoor...

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