Tuesday, October 25, 2016
  • Wednesday, Mar. 5, 2008
MasterCard Links Videos To Print In Priceless Campaign
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TV/web convergence is commonplace among advertisers, who replay their TV spots on the web, but the latest iteration of MasterCard's Priceless campaign is print/web convergence, with magazine ads extended via online videos that play at a website to document the prizes that can be won in the...

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