Saturday, February 24, 2018
  • Friday, Oct. 22, 2004
Massive Takes Product Placement To A New Level With Video Games

Product placement in interactive entertain-ment is nothing revolutionary, but it got a whole new twist on Monday, Oct. 18, when Massive Inc. launched what the company calls the world's first video game advertising network.

These ads or branding messages appear integrated into the game...

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