Saturday, October 22, 2016
  • Friday, Mar. 29, 2002
"March Madness" II: Volvo Unveils Integrated Campaign

It's déjà vu all over again—but with some key revisions and additions based on the first experience—for Volvo Cars of North America. The company has unveiled a fully integrated promotion entailing traditional broadcast commercialmaking, interactive television (iTV), the Internet, wireless...

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