• Wednesday, Apr. 2, 2014
Mandatory Adoption of Ad-ID For Spots Takes Hold
  • LOS ANGELES
  • --

As part of the Commercials Contracts negotiated last year between SAG-AFTRA and advertisers, all ads made under a union contract must now incorporate Ad-ID.

Ad-ID is technology that allows ads to be tracked across all media. The Web-based system...

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