Director Maged Nassar, a Cannes Gold Lion winner, has landed his first career representation in the U.S. and U.K., joining Moxie Pictures. 

Having started his career as a top agency creative at JWT Cairo, FP7 Dubai, and DDB Berlin, Nassar recently transitioned to directing full-time, helming spots for global brands such as Coke, Vodafone, Orange, and Du Telecom Dubai. He directed this work via Good People Films, a Cairo-based company in which he’s partnered. Good People continues to handle him in all markets outside of the U.S. and U.K.

Recognized for his smart offbeat comedy, sharp storytelling, and a great eye for casting, Nassar has earned industry accolades including the 2017 Grand Prix at the London International Awards, and Gold at Cannes for the Coca-Cola piece “The Line-up” which he directed.

Nancy Hacohen, Moxie’s executive producer, said, “Maged is truly one of a kind. He’s got an outrageous and bold style, a great wit, and a real sense of comic confidence. And I believe he’s the only person in the world who has ever directed an award-winning musical commercial (Coke’s “The Line-up”) set in an All-male Middle Eastern Ping-Pong Parlor.”

Having recently produced two high profile documentaries--Sundance Best Documentary Dina, and Wormwood for Netflix--Moxie CEO Robert Fernandez said, “We’re excited to have Maged join us as our company creates new opportunities in advertising and film.”

Moxie president, director Dan Levinson, added, “We are totally jazzed to introduce Maged to the U.S. and U.K. markets.”