Wednesday, October 26, 2016
  • Friday, Feb. 9, 2001
A "Lynch"-Pin For Finding "The Third Place"

For TBWA/London, the selection of the director was paramount for the spot introducing Sony Playstation2 (PS2). The concept was that the PS2 system will take players to "The Third Place," a somewhere destination not otherwise accessible.

Trevor Beattie, creative director of TBWA/London,...

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