Monday, January 22, 2018
  • Friday, Apr. 7, 2017
Lockheed Martin's "Field Trip to Mars" From McCann NY Tops Early Rounds of One Show Finalists
Lockheed Martin's "Field Trip to Mars" from McCann New York
  • NEW YORK
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The One Show announced finalists in Interactive, Mobile, Social Media and UX/UI. There were 316 finalists from 28 countries, selected from 21,844 total entries.

“Field Trip to Mars” by McCann/New York and Framestore/New York for Lockheed Martin, “Qantas Out of Office Travelogue” by The Monkeys and Qantas in Sydney for Qantas, “Reword” by Leo Burnett and Studio Pancho in Melbourne for Headspace, and “Serena Williams’ Match Point” by TBWA\Chiat\Day, Los Angeles, for Gatorade led the way in this round with five finalists apiece.

The U.S. had the most finalists, followed by Australia (32), the U.K. (19), and Germany and France, with 17 each.

This year also saw the introduction of vertical markets.  Entertainment and Games registered the most finalists with 37, followed by Tourism and Travel (24) and Technology Software (19).

This round’s tally marked the second consecutive strong One Show performance for “Field Trip to Mars.” Earlier finalists in Film, Print & Outdoor, Direct and Cross-Platform disciplines were unveiled, yielding 571 finalists from 38 countries, selected from 21,844 entries. Leading the way in these competitions were “Field Trip to Mars” and McDonald’s “Loving the Night” from TBWA\Bangkok with nine finalists apiece.

“Crushed” by The Martin Agency for Geico, “Endless Possibilities” by almapBBDO/São Paulo for Getty Images and “Give the Rainbow” by adam&eveDDB, Mediacom, cain&abel and Stanley’s King Henry, all in London, for Mars-Skittles tied with eight finalists in round one.

The U.S. had the most finalists in this go-around, followed by the U.K. (36), Australia (32), Brazil (31) and Canada (28).

This year also saw the introduction of vertical markets.  CPG (36) registered the most finalists, followed by Automotive (34) and Financial (31).

The One Show will take place at Cipriani Wall Street on May 10 and May 12 during Creative Week, the festival celebrating the intersection of advertising, design and the arts. 
Here are links to the roundup of finalists announced thus far: 

Click here for Cross-Platform

Click here for Direct

Click here for Film

Click here for Print & Outdoor

Click here for Interactive

Click here for Mobile

Click here for Social Media

Click here for UX/UI

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