Friday, October 28, 2016
  • Friday, Aug. 6, 2004
Location, Location, Location

A few weeks ago, I was in a New York City supermarket at the crack of dawn producing a spot for Coke. The job had all the normal trappings of a commercial shoot—gaffers pulling cables, PAs whispering into their headsets, producers barking orders, actors waiting nervously for their cue. There was...

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