Monday, September 26, 2016
  • Friday, Mar. 23, 2001
"Light Up"

This spot opens on a wintry landscape. Five teenagers trudge through knee-deep snow, carrying bundles. One of several shots discloses that these are magazines, being dumped in the snow. A close-up of one back cover shows the Surgeon General's warning label on a cigarette ad.

Cut to an...

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