• Friday, Nov. 29, 2002
Life's Not A Drag When You Drink Archers Beverages

When the creative team at Saatchi & Saatchi London was assigned the challenge of creating a new ad campaign for Archers (a line of peach schnapps and other alcoholic beverages sold mainly in Great Britain), they knew two things: they wanted to reach women in their mid-20s, and they wanted to...

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