Saturday, February 24, 2018
  • Sunday, Jun. 12, 2011
Let The Games Begin; Web Video, Ad Biz, Promo Potential Behind Major NBC Commitment
  • --

NBC lost more than $200 million the last time it showed the Winter Olympics, and it's bracing for similar losses in London next year.

So, plenty of people scoffed when the network bid $4.4 billion -- nearly a billion more than runner-up Fox -- for the U.S. rights to carry the four...

This content is archived. The full version is only available to SHOOT members.


Memberships can be purchased for as little as $14.95 per month and can be cancelled at any time. In addition to SHOOT archives access SHOOT membership includes:

  • My SHOOT cv Profile with 1 Reel up to 10 videos (live profile example)
  • Access all SHOOT Magazine PDFs
  • SHOOT Print Magazine subscription
  • Management area for all SHOOT digital publications
  • Personal NewsRoom
  • Official PDF Version
  • Coming Soon -  Talent recruitment postings for projects and jobs in film, TV, commercials, etc.

Note: If you are already a paid SHOOT member please login here.