Friday, October 28, 2016
  • Sunday, Jun. 12, 2011
Let The Games Begin; Web Video, Ad Biz, Promo Potential Behind Major NBC Commitment
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NBC lost more than $200 million the last time it showed the Winter Olympics, and it's bracing for similar losses in London next year.

So, plenty of people scoffed when the network bid $4.4 billion -- nearly a billion more than runner-up Fox -- for the U.S. rights to carry the four...

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