Tuesday, October 25, 2016
  • Tuesday, Apr. 17, 2012
Let The Games Begin: Best Job Launches Procter & Gamble's Summer Olympics Campaign
  • PORTLAND, Ore.
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Some two years ago, Wieden+Kennedy, Portland, Ore., rolled out its Procter & Gamble campaign linked to the 2010 Winter Olympics. But rather than heralding P&G's sponsorship of the Games, the decision was made to sponsor the moms of Team USA athletes. A...

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