- Thursday, Jun. 9, 2016
RKCR/Y&R London has hired Jonathan Burley as the agency’s first chief creative officer. Burley joins RKCR/Y&R from CHI & Partners where he led the creative output for the last six years. At RKCR/Y&R, Burley will work across the full U.K. client base and be responsible for delivering the creative vision for the agency. Mark Roalfe will continue in his role as chairman and look after the agency’s global accounts.
Burley has a proven track record in new business and has delivered transformational campaigns across a diverse client base including The Sunday Times, Samsung, British Gas, Argos, Lexus, The Prince’s Trust, TalkTalk and McDonald’s. Burley was winner of one of the first Gold Creative Effectiveness Lions at Cannes for his McDonald’s campaign “Trust” and also created one of the Gunn Report’s most awarded ads, “House of Cards” for homeless charity organization Shelter out of Leo Burnett, London. The latter gained inclusion into SHOOT's The Best Work You May Never See gallery in 2009.
Most recently, Burley was responsible for leading the multi award-winning Lexus “Hoverboard” campaign, which spans the worlds of content, PR, film and product design.
Throughout his career as both creative and creative leader, Burley’s work has garnered honors at such international competitions as Cannes, Clio, One Show, British Arrows, Eurobest, New York Festivals, Creative Circle, Campaign Big and D&AD.
Jon Sharpe, CEO of RKCR/Y&R, said: “Jonathan is a brilliant creative mind who has proven himself time and time again with fresh, innovative and culturally relevant ideas. He is smart, straight-talking, desperately engaging and exactly the right man for the job.”
Agency: Leo Burnett Worldwide, Inc. Jonathan Burley, creative director; Daniel Fisher, Pete Gosselin, richard Brim, Jay Hunt, creative; Graeme Light, producer. Production Company: Outsider | London Dom & Nic, directors; Jon Madsen, producer; Tom Townend, DP. Visual Effects: Framestore CFC | London Ben Cronin, VFX supervisor; Simon French, CG lead/3D technical director; Dave Ludlam, colorist.