- Friday, Oct. 7, 2016
Arnold Worldwide has appointed Jon Drawbaugh as executive VP, director of integrated production. He reports directly to global chief creative officer Jim Elliott who made the hire as part of his plan to grow the agency’s integrated production offering and ensure that all clients have access to best–in–class content capabilities across the Arnold and Studio6 global networks.
This will not be the first time Elliott and Drawbaugh have worked together, having previously partnered at Goodby, Silverstein and Partners on campaigns for brands such as Hewlett-Packard and Denny’s.
Drawbaugh will oversee Arnold’s comprehensive cross-channel production efforts. He will work closely with Bill Goodell who’s taken on the role of EVP, director of content production, tapping into his 20-plus years of global production experience to advance content production efforts across Arnold’s Boston and New York offices.
Prior to joining Arnold, Drawbaugh led integrated production at DDB San Francisco, where he oversaw their Speakeasy content studio. In that role, he built a team of cross-platform production experts focused on creating innovative media agnostic communications for brands like Oracle, Slim Jim, Clorox and Qualcomm--including Qualcomm’s Fabric Content film series and Invisible Museum AR app.
Previously, as SVP/director of integrated production at Mullen LA, Drawbaugh is credited with developing Yeti, their in-house production capability, and producing cutting-edge digital work for leading brands like Acura. Drawbaugh joined Mullen from FCB West where he oversaw a wide range of integrated production assignments. He also established the Foundry, the agency’s in-house production capability that played a critical role in winning the Levi’s business. Before that, Drawbaugh served as a senior producer at Goodby, Silverstein and Partners, working on top brands like Chevrolet, Sprint, Hewlett-Packard, Dickies, Comcast, Cheetos, Denny’s, eBay, Starbucks, Subway, Kayak.com, and AIDES.