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    Jim Elliott Returns To Goodby As Exec Creative Director

    By SHOOTUpdated:No Comments9214 Views
    Jim Elliott
    SAN FRANCISCO --

    Jim Elliott is returning to Goodby Silverstein & Partners (GS&P) as executive creative director.

    During his first stint at GS&P, when he served as a writer and creative director from 2006 to 2011, Elliott helped lead the creation of some of the agency’s most awarded work, including the “Think about It” campaign for Hyundai, “Help the Honeybees” for Häagen-Dazs, “Serious Breakfast” for Denny’s and “This Is How You SONIC” for SONIC Drive-In. Additionally, he worked on HP, Yahoo! and Netflix.

    “This is such a unique and special place that has always pushed the boundaries of what’s possible in our industry,” said Elliott. “GS&P continually finds new and surprising ways to create brave, beautiful, innovative work that matters. The momentum the agency is enjoying right now is absolutely incredible. Becoming a part of that again is beyond exciting.”

    Elliott’s hiring comes on the heels of a period of rapid growth for the agency, as well as the return of leaders like Adam Reeves (director of innovation), Chad Bettor (executive group account director), Katie Coane (group brand strategy director) and Cam Miller (creative director).

    In 2018 GS&P increased its overall staff with 115 new hires, 45 of whom are in the creative department, thanks to new business wins of Pepsi, Liberty Mutual and BMW as well as organic growth from Comcast. 

    Elliott left GS&P in 2011 to become the CCO of Y&R NY, where he oversaw work for the agency’s entire portfolio of brands, including globally recognized, award-winning work for Land Rover, Dell, Campbell’s and Virgin Atlantic.

    In 2015 he became the global CCO of Arnold Worldwide, where he helped unify the agency’s creative vision across its Boston and NYC offices and beyond–overseeing work for brands such as Progressive, Jack Daniels and CenturyLink, Along the way he helped create awarding-winning work for Hershey’s, Reese’s and Jeep (this year’s Cannes Lion-winning Super Bowl ad).

    “It is amazing to have a talent like Jim return to GS&P, which is testament to our familial culture that Jim would tell you he remembers well,” said Margaret Johnson, partner and CCO at GS&P. “He’s a phenomenal leader with a genuinely collaborative and inspiring approach that brings out the best in those around him. I am thrilled to have him back as an integral part of our leadership team.”

    Category:News
    Tags:Goodby Silverstein & PartnersGS&PJim Elliott

    Meet Honorary Oscar Recipient Juliet Taylor, Casting Director With A Filmography Spanning 40+ Years

    Friday, November 15, 2024

    Juliet Taylor does not give herself credit for Meryl Streep.

    In her over 40 years as top casting director behind so many classics, "Annie Hall," "Heartburn" and "Sleepless in Seattle" to name just a few, she did, technically give Streep her first film role. She gave many stars their big breaks. But Streep, she said, was always going to happen — the young stage actor was the talk of the town in New York as soon as she came on the scene. Taylor was simply the lucky one who happened to be casting for "Julia," which didn't conflict with a play.

    Modesty is not antithetical to being a great casting director, though, a profession of observation, negotiation and nuance that operates mostly out of the public eye. It's why Taylor's a little nervous about Sunday, when she'll be presented with an honorary Oscar at the film academy's annual Governors Awards in a room full of Hollywood greats.

    Recognition is long overdue for Taylor and her peers. Earlier this year, the film academy announced that it would add a new competitive Oscar for casting directors starting with films released in 2025.

    "There's so much people don't know about casting actors," Taylor said. "One thing is we negotiate all the contracts and we cast a movie within a budget."

    Casting wasn't always the art that it is today. In the studio system, it was more of cattle call, an organizational rather than creative job. But Taylor began her career in 1968 at time of change, mentored by one of the pioneers behind the movement: Marion Dougherty, who scouted talent in off-Broadway plays and turned casting into a more selective, humane process. It was also a profession led by a lot of women. Dougherty used to joke that it's because they didn't get paid much.

    The first movie... Read More

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