Sunday, October 23, 2016
  • Friday, Jan. 5, 2007
iWork: True Hitachi Stories--McCann-Erickson Develops Campaign To Connect With Consumers

If you've only thought of Hitachi as a TV maker, think again. That's the message behind Hitachi's latest branding campaign, a major departure from the core product-driven campaigns of the past. Confronted by a world dominated by social networking sites and user-generated content, Hitachi decided...

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