• Thursday, Jul. 27, 2006
IWork: DDB Chicago Helps JCPenney Talk to Teens in Their Own Language

The message of JCPenney's new integrated back-to-school fashion campaign, "You've Got it Inside," created by DDB Chicago and Tribal DDB Worldwide, Chicago, is anti-clique. Gone are the days when kids have to try and fit themselves in with one particular group jocks, Goths, preps, or theater kids...

This content is archived. The full version is only available to SHOOT members.

CLICK HERE TO PURCHASE MEMBERSHIP

Memberships can be purchased for as little as $14.95 per month and can be cancelled at any time. In addition to SHOOT archives access SHOOT membership includes:

  • My SHOOT cv Profile with 1 Reel up to 10 videos (live profile example)
  • Access all SHOOT Magazine PDFs
  • SHOOT Print Magazine subscription
  • Management area for all SHOOT digital publications
  • Personal NewsRoom
  • Official PDF Version
  • Coming Soon -  Talent recruitment postings for projects and jobs in film, TV, commercials, etc.

Note: If you are already a paid SHOOT member please login here.

 

MySHOOT Company Profiles