Thursday, October 20, 2016
  • Thursday, Jul. 27, 2006
IWork: DDB Chicago Helps JCPenney Talk to Teens in Their Own Language

The message of JCPenney's new integrated back-to-school fashion campaign, "You've Got it Inside," created by DDB Chicago and Tribal DDB Worldwide, Chicago, is anti-clique. Gone are the days when kids have to try and fit themselves in with one particular group jocks, Goths, preps, or theater kids...

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