• Wednesday, May. 14, 2008
iSpot Of The Week: Viewers "Drool" Over Dr Pepper In-Banner Video Ad
  • KANSAS CITY, MO.
  • --

The Dr Pepper slogan, "More to explore," plays out in the in-banner video ad that launched Monday. Viewers click on three hot spots in the ad to see more shorter videos playing beneath them. "We're laying them on top of the original video that gives users a total of four videos within one banner...

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