• Wednesday, Jan. 17, 2007
iSPOT of the Week: Ford Plays Video Of Remixed Spot For Asian-American Market
  • LOS ANGELES
  • --

In an effort to market its new Ford Edge to ethnic groups, Ford created separate webisodes for the Hispanic, African American and Asian-American markets featuring music celebrities whose songs were remixed for the campaign.
    To reach Asian-Americans, Ford created a commercial starring...

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