• Wednesday, Aug. 22, 2007
iSPOT Surveys Industry Executives On Pre-roll ... Will It Remain The Most Popular Video Ad Format As Alternatives Are Developed?
  • NEW YORK
  • --

Pre-roll video advertising has been scorned for two main reasons: viewers don't like watching the ads before they view video content and the ads are usually TV ads not made originally for the web. Yet, pre-roll remains the most popular video ad format, in part because they're easier and cheaper...

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