Friday, October 28, 2016
  • Wednesday, Aug. 22, 2007
iSPOT Surveys Industry Executives On Pre-roll ... Will It Remain The Most Popular Video Ad Format As Alternatives Are Developed?
  • --

Pre-roll video advertising has been scorned for two main reasons: viewers don't like watching the ads before they view video content and the ads are usually TV ads not made originally for the web. Yet, pre-roll remains the most popular video ad format, in part because they're easier and cheaper...

This content is archived. The full version is only available to SHOOT members.


Memberships can be purchased for as little as $14.95 per month and can be cancelled at any time. In addition to SHOOT archives access SHOOT membership includes:

  • My SHOOT cv Profile with 1 Reel up to 10 videos (live profile example)
  • Access all SHOOT Magazine PDFs
  • SHOOT Print Magazine subscription
  • Management area for all SHOOT digital publications
  • Personal NewsRoom
  • Official PDF Version
  • Coming Soon -  Talent recruitment postings for projects and jobs in film, TV, commercials, etc.

Note: If you are already a paid SHOOT member please login here.