Sunday, October 23, 2016
  • Tuesday, Jun. 17, 2003
An Insightful Content Provider: AICP

NEW YORK—Triggered by various recent successes—most notably BMW of North America's Web-based short film series "The Hire" as a vehicle for an advertiser to reach a target audience—interest in the blending of advertising and entertainment as branded content has escalated significantly. Responding...

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